Driving Sales on the Shopfloor

November 17th, 2010 | Carolyne Brooks

If I’ve heard it once I’ve heard it a thousand times – “Sales covers all sins.” As much as I don’t like to admit it, I agree with this sentiment. So why, when retail is more competitive than ever before and we still have a few sins in the closet, don’t most retailers have a comprehensive sales strategy, store by store as well as one for the whole organisation?