News & Articles

Browsing News items by the category Driving Sales

Defining and Developing your Salespeople

January 25th, 2011 | Michael Tonkin

If you have high staff turnover in stores and your store management team are weak, you’re feeding the online retail phenomenon. Better still. Shut up, shop now and convert your stores to kiosks or vending machines. You’ll make more profit! Ouch! For your physical stores to stay relevant for customers today, you need to embrace the word ‘experiential’.

Posted under: Driving Sales

Driving Sales on the Shopfloor

November 17th, 2010 | Carolyne Brooks

If I’ve heard it once I’ve heard it a thousand times – “Sales covers all sins.” As much as I don’t like to admit it, I agree with this sentiment. So why, when retail is more competitive than ever before and we still have a few sins in the closet, don’t most retailers have a comprehensive sales strategy, store by store as well as one for the whole organisation?

Posted under: Driving Sales